week 5: 1- target market

The first thing I noticed when comparing the two diaper websites is justcheapdiapers.com is focused on how low cost the diapers are. Whereas econobum.com is focused of being environmentally friendly. So the two are looking for similar but different target markets. Econobum.com is looking for a mother in the need of diapers and is also an environmentalist. Justcheapdiapers.com is looking for a mother in the need of diapers and has a low income. With that being said, the most obvious differences in the websites is what they stand for, cheap diapers or saving the planet. There is a little crossover with econobum.com and justcheapdiapers.com. In the "about us" section in econobum.com they talk about how their diapers are for people on a budget. Yet I believe their main focus is being Eco-friendly.